CRM strategy | BrixCRM

CRM strategy

A SOLID CRM BASIS

A well thought out CRM strategy is the basis of every succesful CRM system. The best CRM strategy however, does not exist. Every organisation is unique and therefore asks for its own CRM model. In order to make CRM a succes for your organisation, we will help you in developing a CRM strategy that matches your organisation.

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To ensure your company has a effective and clearly defined CRM strategy, we offer expert advice based on our experience and expertise. In order to define an effective CRM strategy, together with your team we will look at your vision, objectives and current situation.

CRM STRATEGY: THE VISION

Your organisation is unique. Therefore, it is important to define your own identity. Who and what do you want to be to your customers? What does the perfect customer look like, how do you want to differentiate, how should the customer see your organisation and what added value do you want to offer as an organisation? We will help you in answering these questions and defining your vision.

CRM STRATEGY: THE OBJECTIVE

How can CRM make sure the vision of your organisation is realised? When there are no objectives defined ahead of starting with CRM, it is impossible to achieve them. Therefore, the next step is to define goals for the new CRM system. Based on that, effective software solutions can be realised.

WHERE DO WE START?

Before starting the CRM implementation, we first take a look at the current situation. Does your organisation already have a CRM strategy in place or does does it need to be adjusted? We will also look at which systems and applications are already in place and how these should be connected to your new CRM system.

CRM strategy in practice

When the CRM strategy is defined, the implementation of the CRM system can start. Our pragmatic and result-driven approach ensures a solid CRM basis, that is realised on a relatively short-term. By doing so, we can quickly put your CRM strategy into practice so your organisation will have more control over its commercial activities and opportunities.

In the first phase of the implementation, we realise as many ‘quick wins’ as possible for the first users. Your final wishes and demands are leading in this phase. By realizing a proper basic functionality, we create a solid basis for the developments and enhancements in the next project phases.

We develop a customized CRM solution, enabling your organisation to go full throttle. For this, we use CRM software by SugarCRM. Even when your CRM strategy changes in the future, the CRM system will easily grow along with it.

THANKS TO BRIXCRM WE HAVE A POWERFUL CRM SYSTEM, THAT OFFERS US MORE CUSTOMER INSIGHT AND HELPS TO STRUCTURE AND ORGANIZE OUR WORK.

Jeroen van Schreven - UPD
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