HubSpot Marketing Hub
The marketing field is broad and constantly changing. To ensure that it runs smoothly on a daily basis, it is therefore important to have good insight into the reliable data and to be able to respond quickly. You will be surprised what you can do with HubSpot and enjoy working in this user-friendly system. We speak from experience!
BrixCRM can help you. We are an Diamond Solutions Partner.
What is HubSpot Marketing Hub?
HubSpot has 5 Hubs (Marketing, Sales, Service, CMS, and Operations) that are all part of a powerful, easy-to-use CRM platform. The basis of this platform is your contact database. The contact details are enriched with activities on which you can take (automated) actions. By having the data centralized, applying personalization and automation becomes a lot easier and more fun!
Why choose Marketing Hub?
Instead of using various separate marketing tools, which is often accompanied by obstacles and irritations, with HubSpot Marketing Hub you can take your marketing activities to a higher level. You save valuable time, know that you are working with up-to-date data and have many functionalities at your disposal.
HubSpot Marketing Hub will help you
- identify and attract the right target group
- incite more visitors to action
- to build and manage personalized marketing campaigns
- report easily
- work seamlessly with team members and other departments
Marketing Hub: all your marketing tools and data on one user-friendly, powerful platform.
More leads with targeted advertising campaigns
Connect HubSpot to various advertising platforms to properly manage advertising campaigns. You can use CRM and web analytics data for targeted advertising campaigns. Create audiences directly from HubSpot based on website visits, contact or company lists, or look-a-likes.
Your social media accounts in one place
Creating and scheduling organic social media posts is done in no time! The scheduled messages are clearly displayed as a list or on the calendar. Link them to a campaign or monitor the results in the overview.
Create drag-and-drop marketing emails
Create, personalize and optimize marketing emails in an instant. No lists to import, check opt-outs or update email addresses last minute, because with your CRM as a basis, your data is up to date! Send your mail immediately, at a later time or as part of an automated workflow.
With forms you can add new contacts to your database
We would like to be able to identify and nurture website visitors. HubSpot offers various forms to collect data such as a stand-alone, pop-up, or embedded form. Do you want to keep the threshold low to fill out the form but enrich your data at a later time? Then use progressive fields. Where the next time the same lead comes back, you ask for additional information. Until then, the fields are in a “queue”.
Landing pages, smart content, A/B testing and SEO recommendations are also part of Marketing Hub
When you build the website in HubSpot’s content management system: CMS Hub. You will have even more website features at your disposal. But if you work with Marketing Hub and an externally hosted website, you can still use a number of powerful integrated Marketing tools. For example, you can create blog and landing pages on the platform and optimize them with smart content and A/B testing. You can get more organic reach by making improvements with the SEO recommendations functionality.
Marketing Automation: the functionality that pays for the investment twice over
Scaling up marketing activities has never been more intuitive. Instead of manually monitoring and taking actions, you can set up automated workflows to communicate with leads, prospects and customers. You can also process automated notifications or tasks internally, so you can be sure that no one is forgotten.
Optimize the buyer journey with smart and personalized content
“One size fits all” would be nice, but is often not the case. You want to be able to offer variation based on the situation: for example, the lifecycle stage of contacts. Whether you are going to send an email, design a landing page for a campaign or place a call to action. It will pay off when it fits for different situations.
Marketing Campaigns
With HubSpot, viewing and summing results from 10 different marketing tools is a thing of the past, but even you don’t have to click far within the platform itself. You can group different assets in one marketing campaign. This makes it very clear to monitor, report and even compare your campaigns.
Dashboards & reports
Monitoring of all marketing efforts is made easy by HubSpot. There are several built-in reports and dashboards to choose from. And these can be supplemented with customized reports for extensive analysis. Sending a certain dashboard automatically periodically is an easy way to keep stakeholders informed.
Marketing powered by: the contact database
The free CRM is the basis for your marketing activities. You only really experience the power when you see that you have availability over all data. No more working with separate tools where data is scattered. You now have up-to-date information that you can use. You can easily create new property fields to store new data. Segment by creating lists and setting actions on them. BrixCRM specializes in providing a complete customer picture. Even if you work with an ERP or other system that needs to be integrated with HubSpot, you’ve come to the right place. It really works better when you have a single source of truth at your disposal.
HubSpot has several product plans available for Marketing Hub: Starter, Professional, and Enterprise. Not all features are available on Starter and Professional licenses. We can advise you which Marketing Hub product plan is most suitable after a no-obligation consultation. We can discuss your wishes and goals and look together at the possibilities for your organization.
Happy customer
HubSpot experience
“We chose BrixCRM because they were the only ones able to convince us that they could adequately deal with our organizational limitations and technical challenges. They made this happen.”
Thijmen Carelsz
Head of Digital bij Vastelastenbond
What it will bring you if you work together with a good partner
- Grow-driven work. Partners with experience are more likely to use your website design, communications and other marketing resources in such a way that it not only works now, but also focuses on permanent updating for future use.
- A faster launch. Experts know how to guide you through the project because they have the right experience. You can start faster, even with more complex projects.
- Secure customer perspective. The external partner will have to delve into your organization, target group and goals. This partner is in a better position to view things from the user/visitor’s point of view than employees within the organization. This can provide a simplification/clarification of the desired message to the outside world.
- A desired end result. Own employees will still have input in choices, but can also make use of the expertise within the organization of the partner. By choosing a good partner you have a lot of knowledge at your disposal in one fell swoop.
Within BrixCRM we are certified. View the complete list of our certificates and read customer reviews on our HubSpot Partner profile page.
Would you like more information regarding Marketing Hub?
CONTENT MANAGEMENT SYSTEM
HubSpot CMS Hub
CMS Hub gives you the ability to build smart content for both known and unknown leads. That means personalizing experiences based on things like location, device, referral source, lifecycle stage, pain points, demographics, and more. This is much more powerful if you have a CMS linked to your CRM. HubSpot is the market leader in both Web Content Management Software and Marketing Automation. (source: www.g2.com)
