Afas-HubSpot connector
Are you an enthusiastic AFAS user looking to optimize your company for further growth with HubSpot? You have fantastic marketing ideas, but you lack the data you need.
Data – Insights – Direction
Essential for success! From our experience, we’ve integrated AFAS with CRM systems like HubSpot, often for marketing but also for sales teams. Want to know why?
Marketing and sales are two different departments
We often see management complaining; they’ve invested heavily in IT, they see various tools in their landscape meant to support company growth, but marketing and sales remain two separate entities, making it difficult to improve their collaboration. Without access to necessary data and insights to support their strategy, achieving real success can be challenging. A simple installation of the AFAS connector for HubSpot helps their teams to be more effective and efficient. The connector will provide the team with real-time insights.
Optimization takes a lot of time and results are poor
Often, we also see organizations spending a lot of time optimizing their marketing tools and processes with sales, yet they remain unsatisfied. The connector supports the exchange of business and contact information. For instance, if a customer contact is created in AFAS, it will also be instantly available in HubSpot. If a life cycle stage changes, this can be visible in both systems and trigger actions.
Lack of current insights into customer data
Having actionable data about customers and prospects, for upsell, cross-selling, and new business, is essential. Many companies believe integration is difficult; we offer a connector for AFAS and HubSpot that can elevate your department to the next level. By integrating your systems and breaking down silos, you unlock many new marketing opportunities.
Upsell and cross-selling
We often see significant potential for upsell and cross-selling, but there’s no access to much order data in your current AFAS system, where you could set up many new automated campaigns for business development and growth.
Certified AFAS integration partner
Organizations are often fearful that the integration won’t work, so make sure you have the right technical partner; for example, we are a certified AFAS integration partner. We offer a plug-and-play approach; after ordering and registering, you can start using the connector within a few steps. How to get started is also well-documented to support the customer if needed. You’ll get an interface where you can do your data mapping for AFAS and HubSpot. No (external) developer or consultant is needed. BrixCRM will maintain the connector.
And yes, sometimes we see a high demand for more data exchange than supported by the connector; then, we offer a custom integration based on the standard we’ve already developed. Starting with the connector will be a significant step forward.
If you want to learn more about the connector or the experiences of other customers, please fill out the form below.
Constructive collaboration in a complex integration issue
The consultants at Brix thought very constructively about our processes in the implementation process of HubSpot. This collaboration ensured that the implementation was better set up than we had initially hoped for. Our AFAS system is quite complex, so the integration presented some challenges. Their product, Traffix, is well-built, which allowed many issues to be resolved quickly. Additionally, there was a very smooth interaction during the collaboration regarding other implementation challenges, resulting in a constructive solution always being found. I like!
Erwin Roels
Director BDM @AE.be
